Thursday, January 26, 2012

NASCAR Goes Red


If you are a multi-tasker, like myself, you don’t ever find yourself at a loss for ways to help. As many know, the Super Bowl and 2012 NASCAR Sprint Cup Series will start in just a month. This is also the time of year for NASCAR Sprint Media Tour Week where journalists from around the world visit Charlotte, North Carolina for all the big announcements prior to the start of the race season. But, while the world is mesmerized by planning their Super Bowl gatherings, and watch parties for the Daytona 500, please remember February is also National Heart Month.  

As Mrs. International, being a volunteer and advocate for the American Heart Association has been a wonderful opportunity. I am honored to have been selected as the emcee for the Go Red for Women event in NYC for National Wear Red Day on Friday, February 3rd. Countless hours have been invested behind the scenes to make sure this event is a success along with other local market activation.  

I am very appreciative of the support from NASCAR. In the month of February, the NASCAR logo on the NASCAR Plaza building in Uptown Charlotte will be illuminated bright red in support of National Heart Month. Visitors to the NASCAR Plaza and NASCAR Hall of Fame, which is connected to the NASCAR Plaza, will also be able to view the Survivor Gallery in the lobby, cut-out red dress posters and messaging throughout the building and in the elevators.  

I encourage you to contact your local AHA office, or visit their website. There are many ways you can raise awareness for National Wear Red Day on Friday, February 3rd and National Heart Month this February.  

Janet Bolin 

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