The 7/11 Rule

We’ve all heard the saying, “You never have a second chance to make a first impression.” This reigns true whether you’re interviewing for a corporate job or on the Miss International stage!

Research shows that within the first seven seconds of meeting someone… they will make 11 impressions of you.

Education Level
Economic Level
Perceived Credibility, Believability, Competence and Honesty
Level of Sophistication
Level of Success
Political Background
Religious Background
Ethnic Background
Social / Professional Desirability

These impressions will leave a long lasting impact. People may not remember specifically what you said or did but they will remember how comfortable they are with you. Often times the small encounters you have will become doors that create opportunities in the future! It’s up to you to prepare yourself for those initial seven seconds and leave the impression you want. How do we do that? We prepare intentionally. Use these three strategies to ensure your next initial seven seconds with someone leaves them wanting more!

*See What Others See

We live in a selfie generation and it comes in handy when trying to see what others see when they look at us. Before I go to an appearance, business meeting, or speak with sponsors I always take a photo in front of a full length mirror. This helps me see if there are any wrinkles in my look or if I need to blend out my contour a bit more.

*Use the Person’s Name

This suggestion is golden for making a person feel like they are the only one in the room! It shows that you actually listened when they spoke and that you care. Additionally, it will help you remember their name once you leave due to the power of repetition! The conversation could look like this:

Person: “Hi, my name is Jane Doe.”

You: “It’s nice to meet you, Jane! I’m Amanda.”


I know it sounds “cheesy”, no pun intended, but your smile has power and can change the entire first encounter with someone. Even if you’re listening, try to smile with your mouth closed to show you are engaged in the conversation or intentionally listening. It makes you relatable and approachable!

What impressions will you make during the first seven seconds you have with someone new? Will your eleven be what you hope? Implement these new strategies and watch your interpersonal skills reach new heights!

Redefining Beauty Worldwide,

Amanda Moreno
Miss International 2016


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